We are a goal-oriented team with passion for making a difference. Our executives embody the vision and values of Transcend. Through taking on numerous roles and responsibilities, they’ve kept patient care as our primary focus.
As an experienced Orthotist, and inspired by his son Kevin’s orthotic needs, Bernie founded Transcend in 2000. After more than 26 years in the industry, he continues to build a company that makes a difference in the community and is a desirable place to work. In 2011, it was named a “Company to Watch” by the Indiana Economic Development Corporation (IEDC). More recently, he received the Exceptional Meritorious Service award from the National Down Syndrome Congress (NDSC). A former Ranger in the US Army for three years, he is also a proud member of the military community.
As the co-founder of Dienen, the parent company of Transcend, Pam has been involved in the O&P industry for more than 20 years. She is instrumental in running the day-to-day business operations of Dienen and motivating staff to continue to build upon the company’s success. Pam and Bernie are lifelong residents of South Bend, Indiana. They have five children, all of whom are involved with the business on some level. Recently, the entire Veldman family was inducted into the South Bend Community Hall of Fame Class of 2015. In her spare time, Pam enjoys spending time with her children and grandchildren.
With more than 20 years of experience in both finance and operations, Russ is responsible for the financial and accounting functions of Dienen, along with leading the administrative and operational functions of Transcend Orthotics & Prosthetics. Russ is no stranger to the medical device industry. Before joining Dienen, he spent 18 years filling various leadership roles at a Fortune 500 Medical Device organization based in the US and Asia. He holds a BA in Economics from Valparaiso University and an MBA in Finance from the Kelley School of Business at Indiana University. Russ is a soccer fan who enjoys exercising, spending time with his family, and cheering for Indiana University sports.
As an experienced Human Resources professional with more than 15 years of experience, Diana oversees all aspects of Dienen’s human resource functions as well as the company’s ESOP operations. She holds a Bachelors in Economics, a Masters in Human Resources, and is certified as a professional in Human Resources (PHR). Diana is an active member of the Society for Human Resource Management (SHRM) and National Center for Employee Ownership (NCEO). She enjoys being involved in the local community and has taught college courses in the greater Michiana area on Business, OSHA, and Human Resources.
With more than 28 years of experience in the marketing field, Suzi oversees all corporate marketing for Dienen and affiliated companies. She is instrumental in expanding the ability for doctors and physical therapists to learn about how orthotics and prosthetics can help improve a patient’s quality of life. In her time with Dienen, she also successfully rebranded two companies. Suzi’s passion for Transcend and the O&P industry started with her own family. Her daughter, who has Down Syndrome, was fit with her first pair of orthotics at age two. They helped her walk.
With more than 25 years of experience, Jeff oversees all computer and information systems for Dienen and affiliated companies. Prior to joining the Dienen team, he worked as a financial auditor and software implementation consultant for a top tier regional public accounting firm. He also served as the CFO of a mid-sized media company for 13 years. Jeff graduated from Indiana University and is a Certified Public Accountant (CPA). As a lifelong resident of the South Bend community, he enjoys getting involved and is an active member on the finance committee of Corpus Christi Church in South Bend. In his spare time, Jeff enjoys reading, biking, sailing, target shooting, and spending time with his wife and 2 daughters.